CARDESS.ENGAGE – Automotive Dealer Platform

Product Owner & Technical Lead

End-to-end data-driven platform generating qualified leads for automotive dealers through customer data mining and ML predictions

Jan 2020 - Present

  • Deployed in 25 major dealers with 50 locations across Germany
  • Generates ~300 leads per month per location on average
  • Implemented 3 ML models: Residual Value, Customer Life Cycle, Damage Classification
  • Product catalog search across 90,000 vehicle models
PythonAWS S3AWS GlueAWS LambdaAWS QuickSightMachine LearningElastic Search

CONNECT – IFRS9 Compliance DWH

Architect & Technical Leader

Enterprise data warehouse for Volkswagen Finance China and Mexico fulfilling European Central Bank IFRS9 regulations

Jan 2015 - Dec 2019

  • Led 20-person team across 5 international offices
  • Designed architecture with 60+ business objects and 200M+ records
  • Served as foundation for all VW Finance Group data initiatives
  • Implemented ML-based Contract Default prediction model
SQL ServerSSISPythonETLData WarehousingSAS

BMW China CRM & DWH Implementation

Main ETL Developer → Senior Consultant → Associate Director

Enterprise CRM and data warehouse implementation supporting BMW's exponential growth in China from 2008-2015

Jun 2008 - Jan 2015

  • Supported growth from 200 to 400 dealer groups
  • Scaled from 50,000 to 150,000 units sold
  • Served 500+ CRM users across dealer network
  • Led CRM system migration from Goldmine to CARMEN
GoldmineCARMENSQL ServerSSISQlikViewETL